Country Partners has been re-launched to create the UK’s very own exclusive dating agency for those of us living in the country. Based in Wetherby, West Yorkshire, we bring dating services of the highest quality to people who prefer or aspire to country living, right across mainland Great Britain. Solo Living and Dating for Expats in China. Important Notice: Wolters Kluwer (BSI) Limited has taken reasonable care in sourcing and presenting the information contained on this site, but accepts no responsibility for any financial or other loss or damage that may result from its use. The rural dating site for countryside dating to meet likeminded rural singles for dating, friendship and more. Tell them about Country Loving. Operated for Country Living Magazine by The Dating. FarmersOnly.com® Official Site - Online Dating, Free Dating Site & Farmer Dating Online For Singles.

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Friday, 8th April 2016: Hearst Magazines UK’s Country Living magazine has partnered with online dating specialist The Dating Lab and organic dairy brand Yeo Valley to launch Country-Loving.co.uk, a dating site for 45+ men and women with a passion for the countryside.

Country-Loving.co.uk is operated as a revenue share agreement with The Dating Lab, which builds and manages branded dating services for leading media brands. The Dating Lab is responsible for the site’s operation and administration while Country Living is focusing on marketing and building the membership base. The family-run Yeo Valley is the exclusive sponsorship partner of Country-Loving.co.uk.

Country Living is cross-promoting Country-Loving.co.uk in print, online and across its social media channels and will feature dating success stories in future issues of the magazine. The dating site will also be promoted at events including the Country Living Fairs and outdoor shows, which attract over 1 million visitors, and at a special dating event hosted at the Hay Festival on June 2.

This is not Country Living’s first foray into dating. In 1999 the magazine launched the first ‘Farmer Wants A Wife’ campaign, which attracted huge media interest, won a BSME Award for Innovation and lead to many couples, 18 marriages and more than 20 babies. A spin-off BAFTA-nominated documentary series was broadcast on ITV1 in 2001.

Susy Smith, Editor-In-Chief of Country Living, says: “Country Living has a loyal, upmarket audience who are united by a love of rural living and a strong desire for a better quality of life. A dating site focusing on finding a partner with a love of the countryside seemed like the perfect brand extension and a great opportunity to grow our community.”

Sharon Douglas, Group Publishing Director (Lifestyle), Hearst Magazines UK, says: “From the DFS Country Living range of sofas to Country Living Fairs, brand extensions need to enhance and promote the brand values of each magazine in a way that’s appropriate for its audience and this new partnership is a great example of that approach.”

~Ends~

For more information please contact:
Debra Johnson, Acting Head of PR, Hearst Magazines UK
E: debra.johnson@hearst.co.uk
T: 020 7312 3812/07435 750876

About Hearst Magazines UK

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Hearst Magazines UK is the trading name of National Magazine Company Ltd, established in 1910 by William Randolph Hearst, and is a wholly owned subsidiary of Hearst Corporation.

Hearst Magazines UK publishes 19 magazine brands and five pureplay digital brands including Cosmopolitan, Digital Spy, ELLE, Esquire, Good Housekeeping and Harper’s Bazaar.

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It is the largest digital magazine publisher in the UK with a digital audience of 15 million monthly unique users and it reaches one in three UK online adults, one in three UK women and one in four UK online men. It speaks to 19.4 million fans and followers on social media*.

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Hearst Magazines UK has interests in two joint ventures in partnership with some of the world’s best publishers:

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• Hearst Rodale UK: A 50:50 joint venture with Rodale Inc, which focuses on health and wellbeing. Hearst-Rodale publishes Men’s Health, Health andRunner’s World, their companion sites and pureplay site, fetcheveryone.
• COMAG: A 65:35 joint venture with Condé Nast, one of the UK’s largest magazine distributors.

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* (Google analytics July-December 2014 compared to July-December 2015. Monthly unique user stat – January 2016