New Jewish Dating App
In 2013, a millennial Jewish nightmare came true for Jeffrey Kaplan: he discovered his mother was posing as his younger brother on JDate in hopes of setting him up with a nice Jewish girl.
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Jewish social network app is the best app to connect with people from Israel for chat and dating. Our members are from United States, France, Canada, Germany, United Kingdom, Russia and from all. Not so fast say the folks at a new LA based Jewish dating app called The Lox Club, who think they’ve figured which side of the dating bagel needs to be buttered (ok, of course not buttered).
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That’s called catfishing, and it’s a fundamental no-no of the online dating world. But to Kaplan, an entrepreneur based in Asheville, N.C., it was also an example of an “unarticulated need,” an economic term that describes a consumer’s desire for a product that doesn’t yet exist. What his mother needed was a forum in which she could act the yenta without having to literally masquerade as her son.
A few years later, like a nice Jewish boy should, he’s about to fulfil that wish with the launch of JustKibbitz, a dating app, set to launch later this fall, that lets Jewish moms make matches for their kids.
“We’re putting your mom in the driver’s seat,” said Jeffrey Kaplan. What could go wrong?
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Here’s how JustKibbitz will work. Moms (or dads) eager to fast-track the arrival of grandchildren will subscribe to the app in order to create profiles, message with other parents, and eventually choose a time and place for their consenting offspring to meet.
It’s easy to see JustKibbitz’s appeal to moms, less so to envision a widespread availability of consenting offspring. (The app’s landing page features a blog post entitled “How to persuade your kid that this dating site is a good idea.”) Kaplan and his team thought of that: when they surveyed 100 millennials about their willingness to embark on a mom-arranged date, only half agreed. But when asked how they felt about a mom-bankrolled date, 92% were interested.
So Kaplan made prepaid dates one of JustKibbitz’s core features. Through the app, parents can provide potential couples with gift cards to Starbucks, local bars, or even movie theaters. But to unlock the funds, they’ll have to complete an icebreaker activity, whether it’s answering trivia questions about each other or playing a quick game of tic tac toe.
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“I see [the redeemable date] as something that almost reduces the inhibitions,” Kaplan said, which is a tactful way of pointing out that we as a generation will do anything for a free venti frappe.
